Case Studies

Some of the world’s largest brands are expanding their use of facial recognition technology in order to provide customers with safer, frictionless and more personalized experiences.

Business Case Studies

After conducting trials for two years and getting positive customer feedback, Delta is expanding its face recognition program.

We’re removing the need for a customer checking a bag

to present their passport up to four times per departure – which means we’re giving customers the option of moving through the airport with one less thing to worry about, while empowering our employees with more time for meaningful interactions with customers. We think it will over time become the norm in the travel experience."

—Gil West
COO, Delta

Having tested face recognition options on their banking app starting in 2016, Citi recently announced a wide release of face recognition on its mobile apps as a password replacement.

We continue to deliver digital solutions using the latest technology

to provide value for our clients, as they digitize their own processes. By leveraging existing built-in biometrics authentication capabilities on mobile devices, clients can now access CitiDirect BE quicker, further enhancing the user experience.”

—Tapodyuti Bose
Global Head of Channel & Enterprise Services
Citi Treasury and Trade Solutions

After tests in concert with CBP for security purposes, Royal Caribbean is expanding its program because of positive customer feedback. The cruise line is now using facial recognition to reduce friction during the boarding process. The company’s SVP of digital, Jay Schneider tells Quartz:

The typical wait time to board is…

10 minutes with a mobile boarding pass; less if the passenger opts into facial recognition by uploading a ‘security selfie.’ Before those additions, the typical wait time was around 90 minutes.”

—Dave Gershgorn
AI Reporter, Quartz

The airline launched this biometric technology back in 2017, with more than 50,000 passengers participating in the testing and certification process of the self-boarding gates.

The success of JetBlue’s biometric boarding program…

is a testament to the airline’s ongoing work to create a personal, helpful and simple experience. The boarding touchpoint is an area that needs innovation and we feel biometrics will change the future of air travel as we look to create a more seamless journey throughout the airport.”

—Ian Deason
SVP of customer experience, JetBlue

Facial recognition is making rapid inroads into areas like employment background checks as well as how sharing economy businesses vet potential customers.

Facial Recognition Aids Background Checks

Facial recognition technology maps the characteristics of a person’s face and compares them against other faces in a cloud database to make sure workers are who they claim to be and that they have the credentials to perform the job.”

—Brian T. Horowitz
Senior Business Analyst, PCMag

Delta’s deployment Friday of facial recognition technology in Terminal 2 won’t be a test. The airline is permanently installing the cameras, [expanding] to 13 of its 21 boarding gates.

Delta Air Lines will use facial recognition at LAX

The technology can save an average of nine minutes when boarding a wide-body aircraft, or two seconds per customer when compared with traditional boarding, according to Delta.”

— Hugo Martin
LA Times Contributor

Non-Commmerical Case Studies

Facial recognition technology used in cancer treatment at Parker Adventist Hospital.

Brand-new facial recognition technology is now being used

for cancer treatment at Parker Adventist Hospital, a Centura Health facility.

Nonprofit group Thorn has used facial recognition to help investigators find underage sex-trafficking victims.

Investigators found more than 9,000 children and over 10,000 traffickers by using face recognition.”

—Wired

All facial recognition case studies have been reported publicly. FaceFirst is not necessarily affiliated with any brands or news outlets listed on this site.